Potential clientele

The Lifestyle Village Perle di Faenza serves a population of 1.6 million residents within a radius of 40 minutes by car, and almost 2.7 million within 60 minutes, for a total of 1.1 million families. The resident population, of which 50.9% are women, disposes of an average annual income that is 4.5% above the national average, with a strong prevalence of the 15-65 age range (64.2%, followed by older residents (23.5%).

As regards the average monthly expenditure of these families, the statistics for 2008 for the Emilia Romagna region indicate an average expenditure of 3,140 euro for 86.6%, spent on non-food items, compared with a national average of 2,484 euro and 80.9%, respectively.